12th October 2007

The 8 Focus Of Building Any Online Business

Focus On Market Research
Market Research is usually done at the beginning of a marketing life cycle where you decide which market or industry you would like your business to focus on. Or it could be done when you are identifying new products or sub-niches to add to your current niche or marketing segment.

Unwavering FocusKeyword researches, analysis of competitors, marketing plans and strategies to penetrate a market should be a focus here. But don’t dwell on it too long as opportunities come and goes. Once you have identified what you want, plan and execute it.

Focus On Site Design
Site Design is usually a focus before you launch a site/blog but it should not stop there. Continuous improvement is a necessity in fine tuning your site/blog to make it easy for readers to subscribe your RSS, comment on your articles and opt in to your mailing list.

A Good site design makes reading visiting your site/blog a pleasant experience where advertisements are merged seamlessly into or around your content and archived articles are easy to find. It will also encourage readers to help you drive your traffic by sharing your articles through Web 2.0 buttons/link and convert readers to clients.

Focus On Content Creation
Every person has a wealth of content to share. You may think that what you know has already been shared but I can promise you that your perspective has not been shared before. It’s yours and it’s unique and that’s what your readers want to know. When they like your style and perspective, that’s when you convert them from visitors to readers.

If you think you have no content to share, then surf the web and read up on contents! Once you find contents related to your niche, track back to that article and give your views on it. Never copy and paste, unless you get express permission to do so.

So who says you have no content? Your views and perspective are your unique content!

Focus On Tracking Results
In order to know if you have done something right and to allow you to focus on what brings you the best results, you will need to test and measure. In Online business terms, it means tracking your traffic source and sales conversion. If you know where you are getting results from, you can tune your marketing activities to drive maximum results with the least effort.

Tracking Results does not take a lot of time, just set things up at the beginning and monitor it once a day follow by an analysis of the results once a week. Fine tune or discard activities that bring little or no results, focus more time and effort on activities that gives the best result or add new activities and track the performance.

Focus On Driving Traffic
Driving Traffic must be the most talk about topic in any online business. Every single site/blog that talks about internet marketing, online business or making money online will have a whole section (if not all the content) on this topic alone. So what I’ll highlight here is this, Driving Traffic is just the beginning. You will also need to focus on the next 2 items below to make driving those traffic worth it’s while.

Focus On Traffic Retention
So you have a good niche, a fantastically designed site, added great content and drove a ton of traffic. What if you did not retain them? You start from ground zero again the next day. Kind of lame right? This is exactly the case where many sites/blogs have stagnant growth - traffic surge at the beginning and then levels off, never to grow again.

What’s lacking here is the lack of a Traffic Retention policy. Offering a weekly/monthly ezine, offering full feed RSS, hosting a forum for discussion, interacting with readers that comment are some strategies to retain your traffic. Focus on these and you will build up your traffic to new heights over time.

Focus On Selling
It does not matter if you are selling a product, service or information. It does not matter if you are canvassing for a cause or charity. It does not matter if you are promoting a way of life or belief. It is all marketing and the end result is that you need to sell something.

Selling a product, service, information requires the same process as selling an idea, belief or donation. And unless you learn how to sell effectively, one of your main objective of your site/blog will not be met. So the focus you need here is a call to action.

Focus On SEO
If you have configured a self hosted wordpress blog properly, you are pretty optimized for SEO already. What you need to focus on is to optimized your headlines and articles with keywords and key phrases to attract more organic traffics. If you are not on a self hosted wordpress, it’s time you think about it.

How To Focus
If you are now suffering from information over load or at a lost about what to focus on, you need some help. On the left side bar, there is a free tool known as The Ladder Of Dreams. It has been proven to help online entrepreneurs set a clear path to their goals and keep them tightly focused on the critical activities they need to take action upon to achieve success.

Go ahead and download it, it’s FREE.

Cheers
James

Disclaimer: This post is not intended to teach internet marketing or how do you carry out an online business. It does highlight the crucial areas that an online business should focus on and some activities which are commonly neglected by internet marketers and online entrepreneurs.

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posted in Free Resources, Goal Setting, Stay On Course, Secret Formula, Practical Tips, Blogging, Using Law of Attraction In Blogging, Focus | 14 Comments

21st September 2007

Career Planning Is Simple With The Ladder Of Dreams

Hey Folks,

We have recently talked about why career planning is important, if you want to refresh your memory or if you missed them, click here to trace the story.

Ladder Of Dream - Career Sample
Today I will give an example of how simple it is to create a career plan using The Ladder Of Dream (Click on image to get a bigger view):

FC Career

Method Of Planning
This is a sample of career progression from a fresh graduate aiming to be a Financial Controller one day, not so far in the future. Was that hard to fill? Not really, you just need to know your goal and where you are now. Then you fill in the blanks in reverse (i.e. the logical step just before you reach your goal, etc) and your career path is drawn.

Important Note
It is important to remember that you don’t need to like any of the job in between, they are there as part of a career progression. You need to learn the skills in that position and do well enough to progress and move on. Your dream is that job listed in the number 1 position. But of course, if you like the job in between, it helps to keep you motivated naturally. :)

Why It Benefits
The number 1 factor that kept many employees from progressing (other then not having a plan) is - “I don’t like the next job that comes along with that promotion” but they love the next job beyond that. The job that incinerated most careers are called “Middle Management”. But with a little planning and a new perspective of it, you will be able to handle it.

Get Your Planning Tool Today
If you have not downloaded the free template and guide, click here to get it absolutely free. Share it with your friends and colleagues. Keep yourself updated when we release new tools, tips, templates and guides by subscribing to our newsletter here :)

The Ladder Of Dreams

Cheers
James

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posted in Free Resources, Goal Setting, Dream, The Ladder of Dreams, Career, Practical Tips, Working Smart, Motivation, Career Plan | 9 Comments

16th July 2007

Free OptiMINDzation Give Away!

Hey Folks,Optimindzation

Welcome back to Free & Easy Monday! This Monday, we are doing something we have never done before. We are giving away one copy of OptiMINDzation digital music free for this week (worth US$29.90)!

To qualify, you need to fulfill all the following conditions:

1) Be an active subscriber to our newsletter (active meaning still a subscriber with a valid verified email address). If you are not a subscriber, click here to subscribe and get a free report at the same time!

2) Sent an email to karenlim88@gmail.com with subject “I need OptiMINDzation!” and tell us why you need OptiMINDzation and how you believe it can help you.

3) By participating, you agree that you will listen to OptiMINDzation for 30 mins a day for 30 days and email us your experience daily. We want to hear your real experience so you can tell us whatever you feel and experience, good or bad. Since by this time I would have passed you the email to download the digital copy and I have no way of knowing if you would email me your experience. I can only trust your integrity and I believe I have attracted the lot of you who are trust worthy :)

4) We are not emailing you a copy, we are email you a digital copy we purchased specifically for you. Oh and your are not eligible for the refunds since we purchased it and we won’t be asking for refunds either.

5) We reserve the right to publish and share your results with our readers and subscribers and by participating, you agree to our rights to publish and share your results and experience.

This is the first time doing such a promotion to share a product and to reward our subscribers. We’re not sure how it will turn out but We want to think that it will be positive and you loyal readers will love it! If all goes well, we may just extend the promotion week after week! :)

Do let me know how you feel about this too! Too gimmicky? No worth it? Excellent? Good promotion? I need your views please.

Love,
James

PS: You can read a review by a third party here.

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posted in Stephen Pierce, Visualization Tools, Free Resources, Optimindzation, Beta Waves, Free And Easy Day | 12 Comments

13th July 2007

Articles That Free You From Procrastination

Hey Folks,

Today, I’ll take a break from writing and share with you some great article I found on some great sites dealing with positivity too.

I chose them as they are in line with my last 2 post about overcoming procrastination and they cover situations and tips that I did not cover and should be beneficial to anyone who wished to get rid of procrastination.

So here they are:

10 Tips for Escaping Your Comfort Zone and Having Adventures
- by Scott Young

How to Actually Execute Your To-Do List: or, Why Writing It Down Doesn’t Actually Get It Done
- by Leo Babauta

How To Motivate Yourself To Make Decisions Quickly
- by Keith A. Shaw

Did you enjoy them? I did when I read them. If you come across any good articles about overcoming procrastination, do share it with us by leaving a link in our comment page.

Love,
James

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posted in Law of Attraction, Self Improvement, Free Resources, Self Motivation, 9 Secrets To Life Transformation, Procrastination, Positive Articles | 5 Comments

20th June 2007

Sharing An Inspiration On Britain’s Got Talent (Part 4)

What is the change in thought which allow me to stay on with my dreams?

I am going to share it with you with the full release of my email to my friend:-

Hi Friend,

Actually I gone through what you are feeling about ” I have come to the point where I won’t dare to tell people of my dreams anymore, for fear of changing again and again”
Ok, here is the history on what I did for the past 2.5 -3 years

1) Start a network marketing opportunity and an apparel business

2) Left Network marketing opportunity when I am not seeing results. I decide to concentrate on apparel business.

3) Quit Apparel. End the partnership when I discovered my partner is cheating on the business

4) Heart broken. Thinking what is wrong with myself and James

5) Went back to network marketing opportunity

6) Quit network marketing opportunity when I got so tired in talking 1 to 1 basis.

Phew, what an unfruitful journey! I felt I was no longer qualified to share any of my dreams with anyone because I was inconsistent. I did not succeed in the ventures and I quit the game.

I changed my thoughts about my failure when I met Stephen Pierce at a Internet Markerting Seminar. Throughout the 4 days, I learnt one most important message from him that changed my life “Success is about me getting better each day”. 

 It does not matter if I have not succeeded in the past business ventures. The truth is along these years of failing and quitting, I have learnt so much that I have acquired the critical mindset to be successful.

 It is not how many times you fall down. It is all about how many times you get up after each failure and hit back even harder. That is the point about success.

Later when I read more on law of attraction, I also realized a powerful message that changed my mind. This message could be equally important to you too!

During these years, I have never changed my dream.

My dream is to be a stay home mum cum entrepreneur. I want to spend more time with my little Stella. At the same time, I want to continuously add value to the society by putting my knowledge into use.

For this exact dream, I took up network marketing and apparel business opportunities. These opportunities are not in areas of my passion. They are merely vehicles that I want to take me from where I am (an employee) currently to where I want to be (work from home mum cum entrepreneur).

 Did you see the difference?

Once I saw it, I immediately did  not perceived myself as quitter. In fact, I did not quit. I did not lose my passion or dream. I merely board a vehicle which is not appropriate for me to reach my destination. When the vehicle is not appropriate, I receive all the negative emotions (frustration, doubt, disappointment etc).

The universe is sending me the signal that I need to consider changing my vehicle to bring me to my dream to avoid sobotaging my success. There is no single reason why I should feel inadequate to complete my dream.

 Have you also been a quitter? Did you feel lousy about yourself? Did you feel you are inadequate to complete your dream and maybe….. you already do not dare to take any further actions to complete your dream.

May I ask you to look at your past failure from another perspective. Have you learnt from your failure? If you have, you are getting more successful because for your next venture, I bet you won’t make the same mistake.

Are your passion and dream still within you? If yes, then you like me have never changed your dream. Why not consider finding the correct vehicle to take you to your dream. You may not know what is the vehicle, but you can use visualization tools like Attraction Accelerator (the exact ones we use) to ask Universe to guide you. The Universe shall unfold the plans to show you the way.

The exact process happened to me and James. During my down moments, I received an email that Stephen Pierce is giving a free Internet Marketing workshop from a friend. And just because we took action to participate in his course, he showed us the path to work on something which we truely are passionate about.

My talent is in personal development. I have the burning passion to tell everyone that secret - We all have the ability to improve our life no matter what current situation we may be in. Internet marketing is the correct vehicle for me to spread my abundance to the world.

My friends, what are your talents? What is the vehicle you are taking or considered taking to reach your dreams? Time to give it a serious thought if you have never felt good about what you are doing currently.

With these  important message, I end my post on this topic centering Britain’s Got Talent - Everyone of us is born with a talent. It is a god’s gift to us. I have found mine. Have you found yours? I hope our 4 days posts have given you the courage and fresh perspective about your dreams, your talents and the vehicle you are boarding. Come back to tell us how you feel!

Hugs, Karen

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posted in Attraction Accelerator, Success, Free Resources, Self Motivation, music, Dream | 3 Comments